NOW Daily Vits™ (250 Tablets)
A no-nonsense multivitamin from NOW Foods: one tablet a day, a bulk jar of 250, and a surprisingly complete formula for very little money.
What stands out here is the value math: 250 tablets at one a day is roughly eight months of cover, and the formula touches just about everything from vitamin A to zinc. NOW also reaches for the better forms of a few minerals — iron and zinc as bisglycinate, B12 as methylcobalamine — which absorb more cleanly than the cheapest alternatives. It's no miracle pill and the tablet is on the big side, but as an everyday baseline multi it simply does the job.
Reasons to buy
- Broad coverage: vitamins A through K plus calcium, iron, magnesium, zinc, selenium and trace minerals in a single tablet
- Smart formulation choices — iron and zinc as bisglycinate, B12 as methylcobalamine, selenium as L-selenomethionine
- Vegan, non-GMO, kosher and halal, and made without gluten, dairy, egg or nuts
- 250 tablets lasts over eight months at one a day, making the cost per day almost trivial
Reasons to consider
- The tablet is fairly large; anyone who struggles to swallow pills will notice it
- A lot of users flag a strong, herbal smell when you open the jar
- Vitamin D is included as D2 (ergocalciferol), whereas D3 is generally considered more effective
What's in it, and why it matters
The backbone is a classic broad-spectrum multi: the full B complex, vitamin C, A as beta-carotene, E, plus the mineral side with calcium, magnesium, iron, zinc, iodine, selenium, copper, manganese and chromium. What lifts NOW a notch above the supermarket multi is the forms it picks. Iron and zinc are present as bisglycinate, a chelated form that tends to be gentler on the stomach and better absorbed, and the B12 is methylcobalamine rather than cheaper cyanocobalamine. Bonus on top: 100 mcg of lutein from marigold extract and lycopene from tomato — two carotenoids often linked to eye and cellular health. One gripe with the formula: the vitamin D is ergocalciferol (D2). It works, but D3 is the form most comparisons rate as more effective. If you're trying to build a real D status, a standalone D3 makes more sense than leaning on this multi for it.
In daily use: swallowing and that smell
Opinions split here. The tablet is large and experiences vary — the coating makes it manageable for most people, but if you're sensitive to size you'll find it big. More off-putting is the smell: a striking number of reviewers mention a strong, slightly herbal odor the moment you open the jar. It says nothing about quality (that's just how a dense mineral multi smells), but it's worth knowing if you have a sensitive nose. Otherwise it's an easy product to live with: one tablet with a meal and you're done. No fiddly three-capsule schedule spread across the day like some pricier multis demand.
Who is it for?
Ideal for anyone wanting a solid, affordable everyday baseline multivitamin with no fuss and no monthly re-buy. Less suited to those specifically after a high dose of vitamin D3, anyone who struggles with large tablets, or people sensitive to smells.
FAQ
How many tablets do you take per day?
One tablet daily, ideally with a meal for absorption. With 250 in the jar, that's over eight months of supply from a single bottle.
Is it suitable for vegans?
Yes. The formula is vegan and vegetarian, non-GMO, kosher and halal, and made without gluten, dairy, egg or nuts.
